What is ‘Conversion Rate’

Your web site’s conversion rate is the percentage of visitors who take a desired action.

For example, your desired action might be:

  • A Sale
  • An Enquiry
  • Visiting a Specific Page

Each of these has a financial value to you and, in most cases, they are the main reason your web site exists.

For example, if your web site receives 1000 visitors each day, and 50 of them place an order as a result, your conversion rate would be 5%.

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